The Week In Review - Sunday 26th February 2023

this week in review Feb 26, 2023

Marketing, Sales & Retention Strategies For Video Production Professionals

It's that time of the week again where we take a look back at what marketing, sales and retention tips and training were delivered this week.

Let's review what we covered this week ...

Monday's Deep Dive (Marketing)

Does Social Media work for video production businesses and what is best practice?

You’ve probably tried using social media to promote your services.

And if you’re like most videographers, filmmakers, production company owners, it’s likely that you’ve had limited success.

But that’s very common.

What channels should you be using? What should you be saying? How do you actually make sure that your content, your showreel, your case studies, your posts actually drive engagement?

Well, in today’s Deep Dive, we’re going to find out.

We’re going to understand what works, how to drive results, and, I’m going to share with you a few resources that are really going to help you.

Should I be cold-calling to generate projects for my video production business?

You may have tried (and put-off) the dreaded cold calling.

But without projects to work on, you don’t have a video business at all.

So should you be cold-calling?

If the answer is yes, how do you do it so it’s not a painful process? Does it actually work? What should you be saying? Is there another way to drive regular work into your video business?

Well, in today’s Q&A, I’m answering that very question. And, I think you’ll be pleased to know, that there are easier, less soul destroying, ways to drive opportunities into your video business.

The two questions every video production professional should be asking in sales calls

There are two questions that, when asked, give videographers, filmmakers, or video production company owners, a significantly higher chance of winning a project.

Asking these two simple questions during the sales process literally increases conversion rate from opportunity to win four-fold.

You’re four times more likely to win a project when you ask these two very simple questions to your prospect.

So today, we’re going to learn what they are and, most importantly, understand how we use them.

What are lead magnets and how should video businesses use them to generate leads?

There’s a very powerful way for video businesses to generate leads, to open up conversations, to build their database, but many video production professionals just flat out don’t use them, or, if they do, they aren’t using them to generate a constant flow of new contacts, new prospects, new opportunities into their video business.

So today we’re going to understand what they are, what you should be creating, how to promote them and, ultimately, how to make sure that you’re always opening up new conversations with potential customers.