The Week In Review - Sunday 12th February 2023

This week officially kicked-off my content commitment of creating daily videos to help video production professionals around the world to create better video businesses.

And the feedback has already been incredible, so thank you to everyone that has reached out.

Let's review what we covered this week ...

Monday's Deep Dive (Marketing)

The most important marketing concept for video production professionals to understand

This week's Deep Dive is by far the most important lesson to understand when it comes to marketing your video production services.  By understanding this key concept, you open up a clear blue ocean of opportunities that your competition will not be bothering about.  This is the secret to a successful marketing strategy within any video production company, or video freelancing operation.

Watch now >>>

Tuesday's Q&A (Marketing)

How long should my showreel be?

We spend hours, if not days, on our showreel.  We think it's the most powerful part of our marketing collateral (which I talk about in this video), so it's good to know how long the perfect showreel should be.  I conducted my own research and give all the answers in this video!

Watch now >>>

Wednesday's Render Break (Marketing & Sales)

Overcoming Objections: "We've already got a video provider"

So you find a prospect that would be perfect for you.  You reach out to them and get the following response: "Thanks for reaching out, but we've already got a video provider."  Closed door?  Nope.  Not with this simple trick that I learnt a few years back.

Watch now >>>

Thursday's Q&A (Retention)

How do retainers work for video production companies and freelancers?

A retained, long-term, contract with a client that creates content on an ongoing basis is the dream-ticket for video production companies and freelancers, right?  So why is it so hard to secure retainers in the video world?  And how do they work?  How do you manage that relationship?  Well, that's exactly what I answer in this Q&A.

Watch now >>>

Friday's How-To (Marketing)

How to create more opportunities within my video business

The fundamentals of marketing as a video production professional.  This week's How-To talks you through the steps that you need to take in order to build a simple process that returns a constant stream of opportunities into your video business ... and it's one that works in the background of your business, so you can concentrate on doing what you love - creating beautiful video content.

Watch now >>>

Saturday's Q&A (Marketing)

How do I attract video projects that I actually care about?

We've all been there.  We take on a project, or a client, that we know doesn't really fire us up.  But hey, it pays the bills and keeps our head above water.  Not what you got into the video game for, right?  Well, in this Q&A I answer that question and show you how to attract projects that you actually care about (and that are profitable).

Watch now >>>

That's all for this week!

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If you have any questions, please drop me an email at [email protected].