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The two questions every video production professional should be asking in sales calls render break sales Jan 26, 2026

Introduction

There are two questions that, when asked during the sales process, give videographers, filmmakers, and video production company owners a significantly higher chance of winning a project. Asking these two simple questions literally increases conversion rate from opportunity to win fo...

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Why the project-by-project business model is the biggest barrier to growth for video production professionals and how to fix it render break retainers Jan 01, 2026

Introduction

If you've been in the video production world for any length of time, you're likely familiar with its biggest challenge: lumpy cash flow caused by the project-by-project business model. One month you're on cloud nine with projects rolling in, and the next you're scrambling to find wo...

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Overcoming Objections: “We’ve already got a video provider” marketing render break sales Jan 01, 2026

Introduction

You've identified your perfect client. You know that the video content you create would be ideal for them. You've helped people just like them before. So you craft a thoughtful outreach message, hit send, and wait. Then a reply comes through—but instead of the meeting you hoped for,...

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