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Unfortunately the doors to The Leadership In Video Evolution are currently closed.

Due to the nature of The Leadership In Video Evolution membership, we only open the doors two times a year for a limited period of time.  The next opening is scheduled for January 2021.

Enter your details below to be the first to know when the doors are opened, or find out more about The Leadership in Video Evolution below.

RETAIN™ helps video production business owners and freelancers remove stress from their lives by teaching them how to secure highly-profitable and long-term contracts.

This allows you to plan at least 12 months ahead, have the freedom to make confident business decisions, and focus on creating beautiful video content.

You'll learn how to break-free from the stressful and unprofitable project-by-project business model that plagues the video production industry.

Unfortunately, registration to RETAIN™ is currently closed until January 2021, but you can register your interest below to be the first to hear when doors open again and we will arm you with all the tools and learnings to build highly-profitable long-term contracts into your video production business.

Join the waitlist now
Find out more about Leadership In Video

The doors are currently closed to RETAIN™ by F&C until January 2021, but that doesn't mean that you can't learn now!

Sign-up to our free 5-Day Sales & Marketing Challenge to implement the foundations for driving long-term and highly-profitable contracts into your production business.

Click on the link below to book your spot on our next 5-Day Challenge!

Find out more about The 5-Day Challenge

Each month you'll have access to:

  • In-depth hands-on training
  • Live Q&A's
  • Exclusive interviews with industry experts
  • Sales & Marketing Strategies for Video Production Professionals
  • Guides & Worksheets to help you implement the training
  • Monthly reviews on the latest trends within the world of video marketing

Plus, you'll gain access to a wide community of likeminded video production professionals, who are serious about building recurring revenue into their businesses.

And you'll receive our quarterly 'State of Video' report that's exclusive to all RETAIN™ members.

The Leadership In Video Evolution Success Loop

Stage 1: Re-Train

Re-Train is all about learning. Not just learning the marketing and sales strategies that are going to be most powerful to you and your business, but constantly learning the strategies, tools, technology and developments in the video marketing world that are going to have the biggest impact on your customers. Because if you can get (and show) the best results for your clients, it makes the whole journey so much easier and the transition to a retained model will be much smoother - and quicker!

Stage 2: Gain

In the Gain stage, we are constantly learning and fine-tuning who our best clients are and exactly what they look like.  We need to fully understand what types of clients, industries and genres of video will make our production operation as profitable as possible.  It’s all well and good having big name clients, but without profit, you aren’t going to release the stress and, ultimately, you won’t have a business.  So we identify what the perfect client looks like, so we can easily find more like these.

Stage 3: Obtain

The Obtain stage is all about how we attract and win new clients.  It’s the real sales and marketing element to the Success Loop.  And because that stage comes after Gain, we know that the clients and projects that we are attracting are going to be profitable.  And because of that, we can really focus on getting the right marketing strategy in place to attract the right clients, without any distractions or worries.

Stage 4: Frame

The Frame stage is all about our content and, most importantly, how we position ourselves as the expert and get that seat at the table. Because getting that seat at the table, working in partnership with your client and not just responding to briefs, is vital to winning long-term contracts. We want to be working WITH them to formulate the ideas and not having to pitch, propose or quote against two others in order to win each and every project.

Stage 5: Retain

The final stage of the RETAIN™ Success Loop is Retain. This is where we transition our clients onto long-term retainers that are full of profit. And once we have moved through the RETAIN™ Success Loop once, we go back around - fine tuning. But the second time around is always much easier and drives exponentially greater results, because we then have the proof of a retained model with our clients and we know the impact that our work is having on their businesses.  It's fine-tuning on steroids!

Join the waitlist now

Each month you'll have access to:

  • In-depth hands-on training
  • Live Q&A's
  • Exclusive interviews with industry experts
  • Sales & Marketing Strategies for Video Production Professionals
  • Guides & Worksheets to help you implement the training
  • Monthly reviews on the latest trends within the world of video marketing

Plus, you'll gain access to a wide community of likeminded video production professionals, who are serious about building recurring revenue into their businesses.

And you'll receive our quarterly 'State of Video' report that's exclusive to all RETAIN™ members.

The Leadership In Video Success Loop

Stage 1: Re-Train

Re-Train is all about learning. Not just learning the marketing and sales strategies that are going to be most powerful to you and your business, but constantly learning the strategies, tools, technology and developments in the video marketing world that are going to have the biggest impact on your customers. Because if you can get (and show) the best results for your clients, it makes the whole journey so much easier and the transition to a retained model will be much smoother - and quicker!

Stage 2: Gain

In the Gain stage, we are constantly learning and fine-tuning who our best clients are and exactly what they look like.  We need to fully understand what types of clients, industries and genres of video will make our production operation as profitable as possible.  It’s all well and good having big name clients, but without profit, you aren’t going to release the stress and, ultimately, you won’t have a business.  So we identify what the perfect client looks like, so we can easily find more like these.

Stage 3: Obtain

The Obtain stage is all about how we attract and win new clients.  It’s the real sales and marketing element to the Success Loop.  And because that stage comes after Gain, we know that the clients and projects that we are attracting are going to be profitable.  And because of that, we can really focus on getting the right marketing strategy in place to attract the right clients, without any distractions or worries.

Stage 4: Frame

The Frame stage is all about our content and, most importantly, how we position ourselves as the expert and get that seat at the table. Because getting that seat at the table, working in partnership with your client and not just responding to briefs, is vital to winning long-term contracts. We want to be working WITH them to formulate the ideas and not having to pitch, propose or quote against two others in order to win each and every project.

Stage 5: Retain

The final stage of the RETAIN™ Success Loop is Retain. This is where we transition our clients onto long-term retainers that are full of profit. And once we have moved through the RETAIN™ Success Loop once, we go back around - fine tuning. But the second time around is always much easier and drives exponentially greater results, because we then have the proof of a retained model with our clients and we know the impact that our work is having on their businesses.  It's fine-tuning on steroids!

Join the waitlist now

Your Foundation Modules

When you register for RETAIN™, the following Foundation Modules are immediately available to you.

  • An Introduction to the RETAIN™ Success Loop
  • Understanding the Key Concepts of RETAIN™
  • Uncovering your perfect client
  • Marketing for Video Production Professionals: The Basics
  • Setting-Up & Optimising your Social Channels
  • List Building Fundamentals for Video Production Professionals
  • The Perfect RETAIN™ Pitch
  • ASSESSMENT: Where are you in terms of the RETAIN™ Success Loop

Leadership In Video FAQ's

Unfortunately the doors to The Leadership In Video Evolution are currently closed.

Due to the nature of The Leadership In Video Evolution membership, we only open the doors two times a year for a limited period of time.  The next opening is scheduled for January 2021.

Enter your details below to be the first to know when the doors are opened.