Everything is so thorough and perfectly explained.
I've taken a lot of courses over the years and I've never seen anything like this.
The frameworks have been life-changing.
I don’t exaggerate by saying that you’ve enabled me to build my business back stronger than ever before.
More leads. Better projects.
Recurring revenue for
your video business.
Your Marketing Strategy
Attract a constant flow of opportunities into your video business.
Your Sales Strategy
Convert over 90% of your opportunities to paid and profitable projects.
Your Retention Strategy
Create predictable recurring revenue and learn how to get results.
You're Watching: About The Lead Generation Machine
You're Watching: About Conversion 90
You're Watching: About Retain
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| About The Lead Generation Machine (20:07) |
| The Buyer's Journey (7:52) |
| Your Blue Ocean (13:24) |
| Profitability Deep Dive (12:22) |
| The Client Questionnaire (15:16) |
| Your Perfect Prospect (9:06) |
| Audience Discovery (24:18) |
| Setting Our Goals & KPI's (18:32) |
| Setting Up Our CRM (13:17) |
| Website Analytics (17:57) |
| UTM Links (13:06) |
| Setting Up Our Reports (7:23) |
| Our Content Flow (14:36) |
| Our Content Subjects (26:48) |
| Creating Our Content (12:42) |
| Our Content Calendar (7:14) |
| The Perfect Website (9:26) |
| The Perfect Blog (13:30) |
| Landing Pages (24:52) |
| Pixels & Cookies (11:57) |
| Transitioning Your Audience To Lists (12:26) |
| Your Broadcast Strategy (15:41) |
| The Onboarding Flow (15:35) |
| Lead Scoring (14:47) |
| The Role of Social (17:09) |
| YouTube vs Vimeo (23:33) |
| Optimising Our Channels (11:22) |
| Creating Our Saved Audiences (12:28) |
| Creating Our Custom Audiences (12:01) |
| Creating Our Lookalike Audiences (11:53) |
| Our Earned Traffic (20:29) |
| Our Paid Traffic (31:28) |
| Content Reports (18:02) |
| Paid Reports (10:09) |
| Email Reports (18:52) |
| Website Reports (20:56) |
| Learning From Our Reports (13:46) |
| Capitalising On Opportunities (5:56) |
| Converting Opportunities To Clients (3:06) |
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| About Conversion 90 (7:47) |
| The Importance of Pitching & The Buyer's Mindset (22:58) |
| The 'Get To By' Method (7:19) |
| The Conversion 90 Quote Structure (11:33) |
| The Conversion 90 Proposal Structure (7:16) |
| The Conversion 90 Pitch Structure (7:09) |
| Introduction to Get (4:50) |
| Defining Your Client's Audience (16:49) |
| Finding Your Client's Audience (10:57) |
| Appealing To Your Client's Audience (15:47) |
| Identifying & Utilising Influencers (10:31) |
| Pulling Your Get Together (3:28) |
| Introduction to To (6:19) |
| Establishing The Goals (8:44) |
| Identifying Your Distribution Channels (27:48) |
| Showing The Roadmap (8:34) |
| Tracking & Reporting (23:21) |
| Introduction to By (5:50) |
| Showing The Creative (4:50) |
| Forecasting The ROI (16:28) |
| The Investment, Process & Timelines (11:33) |
| Your Creds & Case Studies (8:39) |
| The Summary (4:53) |
| Converting One-Off Projects To Long-Term Retainers (3:57) |
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| About Retain (16:10) |
| The Retain Success Loop (38:00) |
| Before You Begin (7:09) |
| Setting Your Goals (5:48) |
| Your Monthly Reports (17:06) |
| The Foundation Training (2:15) |
| Train Foundations (28:57) |
| Gain Foundations - Prospects & Profitability (6:12) |
| Obtain Foundations - Marketing & Sales (8:15) |
| Frame Foundations - Your Content (4:02) |
| Expert Positioning (12:44) |
| Distributing Our Content (13:46) |
| Tracking & Reporting The ROI (33:22) |
| The Proactive Pitch (10:34) |
| Managing & Growing Accounts (14:18) |
| Developing Case Studies (6:38) |
| Retain (10:00) |
I cannot say enough good things about this training.
No one has put together a better sales and marketing program for video production company owners.
Packed with tools
to make it all so easy.
A Bucket Load Of Resources
Templates, tools, spreadsheets, documents, pitch decks. Everything you need to totally transform your video business.
See what resources are included below.
- The Client Review Spreadsheet
- The Client Questionnaire
- The UTM Link Builder
- The Onboarding Flow Emails
- The Content Reports
- The Paid Reports
- The Email Reports
- The Website Reports
- The Conversion 90 Quote Template
- The Conversion 90 Proposal Template
- The Conversion 90 Pitch Template
- The Client Audience Persona AI Tool
- The Client Content Subjects AI Tool
- The Content Flow Diagram Builder
- The Metric Calculator
- The Return On Investment Forecaster
- The Desires & Goal Setting Form
- The Retain Monthly Report Template
- The Website Conversion Calculator
- The Proactive Pitch Template
- The Monthly Client Content Reports
- The Monthly Client ROI Reports
- The Monthly Client Meeting Slides Template
- The Quarterly Deep Dive Slides Template
- The Retainer Case Study Template
- The Client Video Strategy Builder
Select an item from the list
Details about the selected item will appear here.
Worksheets For Every Lesson
This is an incredible suite of training material.
From someone who has been at the forefront of video production in the UK for a long time.
Fancy an appetizer?
Q&A's from the vault.
